Picking up where we left of...

Wow, so this has been a while since I've last published on my own blog. But what the heck. After such a long time and since I've picked up some experience in certain matters along the way, why not pick up things where we left of...

Summarizing the last 5 years

What the hell have I been up to? Well, I've finished my studies of Science in Communications at the VUB (Brussels) and got my Master's degree. Jeej for me! Got a job at holland.com first being a Project Coordinator. Awesome job, when you're of dutch origin and you get to promote your country to Belgian people...where I lived from birth 'til 3 years ago. Met the love of my life...decided to move to the Netherlands (bet ya didn't see that one coming) and got a job at Copernica Marketing Software. And decided to stay there for a while. So in a nutshell...that's what I've been up to.

Learning the tricks of the trade

Working at Copernica taught me a lot. Not only did it turn me from an HTML-noob into an HTML expert. Somehow, it brought along a love and fondness for email marketing and all aspects to this medium. Am I an email marketeer? Yes, you could say that.

However, I'm not the guy setting up those spam messages you get every day or those boring newsletters you receive every now and then. Nope. Copernica develops marketing software enabling you to set up your very own marketing campaigns using email, web pages, social media, mobile & print.

Yes, did you get that. Caught the commercial side to that story? Great!

Email marketing nut in the making

So yes, I'm an email marketing enthusiast since about two years after I started working at Copernica. You get to see that this medium works. It's not just a matter of setting up a mailing list, creating a good-looking template and then hitting the 'Send'-button...well ok, basically it is. But there's so much more you can do with it.

I've seen companies grow from scratch with the help of awesome email marketing strategies. Not only by using Copernica Marketing Software, but also with the help of our competitors. There are numerous success stories out there.

So are you getting the point of my story? No? Let me tell you. As of now, I'll be sharing my experiences, cases, cool success stories with email marketing, email marketing trends, tips, tricks, you name it...on my blog. It's time to refresh Busicomm! Time for some email marketing mayhem!

Catch you later!