I've been out of the blogosphere for a while working on my thesis in the summer of last year and work from end of summer till now!
Glad to say that I completed the university time succesful with an honorable graduation!!! Thesis was about the use of social media in the context of corporate communication and what role these media could have in the internal corporate culture...
Professors were very excited and afterwards full of praise about the thesis...I would like to thank everyone who helped me in this progress; Bert van Wassenhove, Shel Israel, Alain Heureux, Frank De Graeve, Joanne Yates, Terry McKenzie, Ulbe Jelluma and of course my professors!
At the moment I'm working at the Dutch Tourism & Congres Board at the B2C department with a strong focus on online marketing. Working in the Belgian market appears to be a little different as to our surrounding markets! Netherlands, UK, France and even Germany are a little more advanced when it comes to media usage in marketing strategies. But nevertheless online media/marketing is moving up and moving up fast in Belgium! The need for social media and other online tools seems bigger then ever. Allthough print media is still a must have tangible for Belgian consumers.
So now I have the time again and more, and growing, knowledge of the online scene and I hope to be posting regurlarly on this blog. I'll start on a two-weekly basis and see how that works and if I have more time I'll try a weekly update! By the time I'm really used to the entire social scenery again I'll try and get back to the daily update :). But then again there's always Twitter!
Cheers
Michael
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